Every new Apple product coming in 2023

The past few years might have been overshadowed somewhat by the pandemic, but that hasn’t stopped Apple from overhauling most of its product range, including getting almost all the way thorough transitioning the Mac from Intel to its own processors. 

In 2022 we saw Apple launch the iPhone 14 series, three new Apple Watches a new set of AirPods Pro, a new-look 10.9-inch iPad, the Mac Studio, and the M2 MacBook Air and M2 13in MacBook Pro, among other updates.

In this article we take a look at what we expect Apple to launch in 2023. We’ve investigated every rumour and trend we could find to bring you our predictions. Read on to find out what could be in store.

What Apple has released in 2023, so far

Apple hit the ground running in 2023 with new Macs and a new HomePod in January!

What Apple released in 2022

What new Apple products are coming in 2023?

In the sections below we’ve spilt products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect.

You may also like to read about what we expect in terms of Apple’s Events in 2023.

New Apple Products Apple Event SeptemberThe products Apple announced at the September 2022 event


New Macs

It’s now about coming up for three years since Apple revealed, in June 2020, that it would be transitioning all its Macs from Intel processors to its own silicon within two years. Apple’s missed that deadline as the Mac Pro is still running on Intel processors. Nearly every other Mac is now running on the second generation of Apple silicon – with the MacBook Air and 13-inch MacBook Pro running on the M2, and the 14-inch and 16-inch MacBook Pro on the M2 Pro and M2 Max. There’s now a M2 and M2 Pro version of the Mac mini, and a whole new category of Mac in the Mac Studio.

That still leaves the following Macs in need of a second generation Apple silicon update. Here’s what we’re still expecting to arrive:

15-inch MacBook Air

Rumors of a larger MacBook Air have been circulating for some time and 2023 could be the year we finally see a bigger MacBook Air.

When? WWDC 2023


A M2 iMac–and we hope an M2 Pro iMac–could/should be in the pipeline at Apple. Perhaps even the revival of the 27-inch iMac Pro. However, it sounds like the next iMac could be a M3 iMac and we might be waiting a little longer for that one.

When? WWDC 2023

Mac Pro

Work is said to be underway on the Apple Silicon Mac Pro, which could feature an M2 Ultra or even an M2 Extreme (although the M2 Extreme is now looking unlikely). Read more here: The next Mac Pro: Everything we know.

When? WWDC 2023

New iPads

iPad ProThe iPad Pro

Dominik Tomaszewski/IDG

There was one iPad that wasn’t updated in 2022, so that looks the most likely for an update. But there’s also a rumor that a larger iPad Pro could be coming.

iPad mini

A new iPad mini – seventh generation – could be coming in 2023.

Read: iPad mini 7 rumors

When? Fall 2023

Bigger iPad Pro

There could be a 14-inch iPad Pro coming from Apple in 2023.

When? Fall 2023

New iPhones

The arrival of a new set of iPhones in September 2023 is highly likely, but will other new iPhones arrive earlier in 2023?

iPhone 14 camera

Dominik Tomaszewski / Foundry

iPhone 15

The iPhone 15 (and Plus, Pro and Pro Max) is likely to arrive, like clockwork, in September 2023. In fact the iPhone 15 Pro Max may be renamed the iPhone 15 Ultra.

Read: iPhone 15 rumors

When? September 2023

iPhone SE Plus

This is a long shot, but a few years ago now there were rumors that Apple could launch a bigger version of the iPhone SE Plus – which would mean that those who want a big iPhone and a Home button would have an option.

Read about the iPhone SE Plus

When? TBC

New Apple Watch

There’s bound to be at least one new watch in 2023. If Apple launches an Apple Watch Series 9 we could possibly see some Apple Watch Ultra features make their way to that device.

Read more about the Apple Watch Series 9.

New categories

If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect all of these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.

Also read: New Apple products that could debut in 2023

AR Glasses/Mixed Reality Headset

Apple’s made clear its interest in augmented reality, and we may hear more about its plans to make AR Glasses in 2023. The rumors suggest that we could see Apple’s AR or VR headset product in 2023. Apple’s upcoming xrOS may even be the start of a whole new ecosystem of devices.

We hope that Apple will show off something at WWDC 2023 in an attempt to get developers to design apps for the new device, but we expecting to see a final product yet.

Read about Apple’s AR Mixed Reality headset

When? Spring or WWDC 2023

HomePod with screen

We do hope there is some truth in the rumours that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker.

A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.

So far all Apple has done is brought back the full size HomePod that it removed from sale.

Read: HomePod with screen rumours.

When? WWDC 2023

HomePod with iPad screenAn HomePod that combines the screen of an iPad could be on the cards.


Gaming console

There are even rumors that Apple could have plans to release a games console – or at least an Apple TV with improved gaming credentials.

Take a look at Apple games console rumors.

When? Fall 2023


A round up of Apple rumors wouldn’t be a complete round up without the latest iCar rumors. This is a rumor that has been going for years–it’s in the same territory as the long-rumored Apple television.

As for whether the Apple is a car or car software nobody is sure, but Apple has definitely had a team working on the project over the years.

Read more here: Apple Car rumors


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