Battle of the sexes: Men and women like different iPhone models

Men tend to prefer iPhone Pros

Although there isn’t much of an age difference in Apple device ownership, men and women prefer different iPhone models. Here’s how they differ.

The numbers between genders aren’t significantly different but reveal that 12% of female customers bought an iPhone 14 or 14 Plus, compared to 8% of male customers. Among men who purchased a new iPhone in 2022, 41% own either an iPhone 13 Pro/Max or iPhone 14 Pro/Max, as opposed to 33% of women.

“We aren’t going to explore broader gender questions about motivation behind iPhone choices,” the firm writes. “Our database does not address ego, technology comfort, selfie habits, or hand-size issues relating to selecting a premium phone. We leave that speculation to the reader…”


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