Apple’s ‘xrOS’ trademark all but confirms the arrival of its AR headset next month

With less than a month to go until the WWDC keynote, there’s even more evidence that Apple is planning to launch its new mixed-reality headset. According to a secret trademark, the company has seemingly confirmed the name of the new device’s operating system: xrOS, with the first two letters standing for “extended reality.”

Eagle-eyed Parker Ortolani, who works for the Verge, noticed that Apple last week applied to the New Zealand Intellectual Property Office for a trademark on a logo that is simply the word “xrOS” in the company’s proprietary SF Pro typeface. Back in December Bloomberg reported that Apple had switched from realityOS to xrOS as the name for the software, and this discovery appears to confirm that claim.

As is common with Apple, the trademark application was made under the name of a shell company, which makes spotting these a little more difficult. But veteran Cupertino watchers have learned to expect these kinds of maneuvers, and the shell company used this time, Deep Dive LLC, has been involved in lots of xrOS trademark activity in the past, as Patently Apple documented in admirable depth back in December. Interestingly, Patently Apple puts forward the theory that, rather than switching to xrOS by choice, Apple found that it was too difficult to acquire the necessary trademarks for realityOS in the U.S.

At any rate, xrOS is arguably a better brand in terms of communicating what Apple intends to achieve with its upcoming portfolio of products. While realityOS doesn’t pin the company down to virtual, augmented, or mixed reality, extended reality actively emphasizes the ambition to grow beyond any one aspect of the field. Apple is believed to be planning an entire ecosystem of xrOS products, beginning with one headset but going on to encompass a second and likely cheaper version, plus a range of related devices. (One possibility is a set of smart glasses, although these are understood to be on hold at the moment.) The principal downside is that Apple already released the iPhone XR, but that phone may now be sufficiently elderly that few customers will be confused.

But all of these matters should be cleared up soon. Following numerous reported delays, Apple’s first ever mixed-reality headset is expected to make its public debut at WWDC on June 5. You can keep up with all the latest news, leaks, and rumors with our regularly updated Apple Reality Pro headset superguide.

Source

TECH GADGET

Mothers Day Candle Gifts for Mom, Gifts for Mom from Daughter Son, Handmade Candle Gift for Mom, Birthday Gifts for Mom, Candles Gifts for Women, Birthday Gifts for Women Unique, Wood Wicked Candle

(1527)

$24.99 (as of June 6, 2023 16:09 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Hot & Cold Gel Bead Eye Mask/Sleep Mask - Reusable, Microwavable & Freezable Eye Compress Gel Mask with Adjustable Strap - Sleep Mask for Puffy & Tired Eyes By Grace And Stella

(10282)

$11.95 (as of June 9, 2023 16:10 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Car Cup Holder Coaster, 4 Pack 2.75 Inch Diameter Non-Slip Universal Insert Coaster, Durable, Suitable for Most Car Interior, Car Accessory for Women and Men (Gray)

(773)

$9.99 (as of June 6, 2023 16:09 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Spa Luxetique Spa Gift Basket Vanilla Fragrance, Luxurious 8pc Gift Baskets for Women, Cute Bath Tub Holder - Best Mother's Day & Birthday Gift Set for Women Includes Shower Gel, Bubble Bath, Body Butter & More. Holiday Gift Idea.

(1836)

$38.99 (as of June 8, 2023 16:07 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Tim Hortons Apple Fritter Granola Bars, Peanut Free, 5 Count, Imported from Canada)

(5975)

$2.49 (as of June 8, 2023 16:07 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

CeraVe Resurfacing RETINOL Serum For Face with niacinamide. Helps even skin tone, skin smoothness, post-acne marks & pore minimizer. Gentle, Fragrance-free, non-comedogenic, sensitive skin, 30ML

(2019)

$22.56 (as of June 6, 2023 16:09 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

The Legend of Zelda™: Tears of the Kingdom

(460)

$89.79 (as of June 8, 2023 16:07 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Mossy Oak Axe and Fixed Blade Knife with Sheath, One-Piece Camping Hatchet and Hunting Knife with Rope Handle, Includes Zoomable Tactical Flashlight and Many Other Tools, 15 Pieces Camping Tool Set

(2254)

$39.99 (as of June 9, 2023 16:10 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

La Molisana Bucatini N.12, 450g

(991)

$1.99 (as of June 9, 2023 16:10 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Rolanstar Bed Frame Full Size with LED Lights and USB Ports, Upholstered Bed with Adjustable Headboard and 4 Drawers, No Box Spring Needed, Easy Assembly, Dark Grey

(1344)

$349.99 (as of June 6, 2023 16:09 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)