Apple plans low-cost MacBook to regain education market from Chromebooks

Currently Apple’s lowest-cost laptops are the MacBook Air models

A new report claims that Apple aims to regain its education foothold by releasing a Chromebook killer, a laptop less costly than the MacBook Air.

While the information is said to come from industry sources, there are few details other than that this Chromebook rival would be a lower-cost MacBook. It will be priced below the MacBook Air, which is Apple’s lowest-cost laptop Mac, and in some way made from cheaper components.

Digitimessays that it expects Apple will market this new laptop in such a way that it is differentiated from the rest of the range. So it’s likely, for instance, that Apple would sell MacBook, MacBook Air, and MacBook Pro ranges.

It’s not clear how much of the Digitimes report is information gathered from these sources, and how much is extrapolation. Digitimes has an excellent record for the information gathered from its industry sources, but a far, far poorer one for what conclusions it draws concerning Apple’s plans.


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